# The Category Codex — Authority Agent (full text) > Every public page of https://codex.authorityagent.io in one file, generated from the same Markdown the site > serves under content negotiation. Index and when-to-use guidance: /llms.txt --- URL: https://codex.authorityagent.io/ Markdown: https://codex.authorityagent.io/index.md # The Category Codex — Authority Agent > In one week we decode your category into a Category Codex only you can own, plus an honest > map of the gap between it and what you're saying today. For expert founders whose name is > the brand. **$2,500, or you don't pay.** - **Product:** The Category Codex - **Provider:** Capture the Conversation LLC (Authority Agent) - **Price:** $2,500 USD, fixed - **Duration:** One week - **Guarantee:** If it isn't the clearest you have ever been about your category, you don't pay - **Buy:** https://buy.stripe.com/3cI3cw7MY9fygibgCKffy00 - **Talk first:** https://app.onecal.io/b/james-clark/authority-agent-call ## The real constraint It was never a reach problem. Every marketing play you have tried just amplified the wrong message — ads, podcast tours, LinkedIn consistency. You paid to be misunderstood by more people. Reach is Newtonian: more force, same physics, same ceiling. You cannot out-muscle a message your customers do not recognize. Reach is not the constraint. **What you are amplifying is the constraint.** ## The Deck That Died You paid $15K to $20K for a beautiful positioning deck that does no work. It lives in Google Drive. Your website still says the same vague thing. You do not have a category. You have The Deck That Died. ## What you get One week. Your category, decoded. A paid working session — no workshops, no theater. Three things, and you own all of them. 1. **A guided Carter interview.** You talk. Carter Interview Intelligence decodes your category out of the conversation. No homework, no blank deck to fill in. 2. **Your Category Codex.** Your point of view, your language, and the flag only you can plant, encoded into one document you own. Real category IP, not a PDF of observations. This is the deliverable, and it is yours to keep. 3. **A Category Gap analysis.** Where your words contradict the flag. Where you sound like every competitor. Where your best clients would not recognize themselves. ## Who it's for Expert founders whose name is the brand — $1M to $5M in revenue. Coaches, consultants, specialists, thought-leaders whose clients get results people talk about for years. You have paid for positioning, decks, and personal brand help before, and you still feel invisible next to people half as good. Even if you walk away after week one, your Category Codex is yours to keep. ## The price For 25 years this was a $65,000 to $125,000 engagement. It is now **$2,500** — one week, fixed, yours to keep. The part that moves the needle was compressed into a one-week engagement and the process encoded into software and interview intelligence. Not a discount. A different machine. If you go on to install your full Authority Engine within 30 days, your $2,500 comes straight off the price. The Category Codex is never a sunk cost. ## The guarantee If it is not the clearest you have ever been about your category, you do not pay. We eat the week. ## After the week - **Path A — on your own.** You paid for it, you own it. Walk away with your Category Codex and Gap analysis and implement it yourself. No further commitment. - **Path B — install the machine.** Real Jobs Interviews decode your buyers' actual language and we fuse it into your Category Codex, then encode the whole thing into an AI brain that enforces it across every touchpoint. Scoped on our call; your $2,500 credits toward it. ## Where to go next - [About Capture the Conversation](https://codex.authorityagent.io/about) — who runs this and how the method works - [Contact](https://codex.authorityagent.io/contact) — email, booking, and business details - [Developer and agent resources](https://codex.authorityagent.io/developers) — the Authority Engine MCP server - [Privacy policy](https://codex.authorityagent.io/privacy) - [llms.txt](https://codex.authorityagent.io/llms.txt) — machine-readable index for AI agents - [sitemap.xml](https://codex.authorityagent.io/sitemap.xml) --- URL: https://codex.authorityagent.io/about Markdown: https://codex.authorityagent.io/about.md # About Capture the Conversation **Capture the Conversation LLC** is an authority-building operation based in Longmont, Colorado. It sells one thing: category authority for expert founders whose name is the brand. Authority Agent is the product surface, and **The Category Codex** is the entry point — a one-week, $2,500 engagement that decodes the category a founder can own and maps the gap between that category and what they are publicly saying today. ## Who runs it James Clark is the founder and operator. He ran agencies for thirty years, including a digital agency he ran for twenty-two, and shut it down to work as a solo operator running the business through AI systems. His background is category design and jobs-to-be-done research. He became a professional ghostwriter, then operationalized the craft into a repeatable authority-building operation rather than a service that depends on his calendar. ## What we actually do The work triangulates four layers, and every deliverable is built from all four: 1. **Customer** — jobs-to-be-done research from real buyer interviews, covering functional, emotional, and social progress. 2. **Category** — the narrative framework and the game the founder is building to own. 3. **Company** — the founder's specific positioning and differentiation. 4. **Products and services** — what is actually sold, framed as vehicles for customer progress. The method is founder-first. The founder's own category interview authors the position; customer interviews then pressure-test, balance, and enrich it. Category design alone gets the rocket off the ground. Category design fused with real customer insight is what makes the position durable. ## Why the category, and not more reach Most founders at $1M to $5M have already bought reach — ads, podcast tours, posting consistency — and it did not move them. Amplifying a message the market does not recognize buys wider misunderstanding, not authority. The constraint is almost never distribution. It is the thing being distributed. The Category Codex fixes that first, in writing, in one week, in a document the founder owns outright. ## The offer ladder - **The Category Codex — $2,500.** One week. The living core of the position. Credits in full toward the Install for 30 days. - **The Install — the 90-Day Category Authority Engine and AI brain.** The Codex fused with jobs-to-be-done interviews and encoded into an AI brain the client logs into. - **Stewardship.** Ongoing operation of that brain, scoped after the Install. Every client gets their own AI brain they log into. Managed services run underneath that surface, never instead of it. ## Business details - Legal entity: Capture the Conversation LLC - Location: Longmont, Colorado, United States - Email: james@capturetheconversation.com - Company site: https://capturetheconversation.com - Product site: https://codex.authorityagent.io - Writing: https://headcountzero.substack.com See [Contact](https://codex.authorityagent.io/contact) to reach a human, or [Developers](https://codex.authorityagent.io/developers) for the machine-readable surface. --- URL: https://codex.authorityagent.io/contact Markdown: https://codex.authorityagent.io/contact.md # Contact Capture the Conversation There is one person on the other end of every channel here: James Clark, founder of Capture the Conversation LLC. There is no support queue and no sales development team, so a direct message reaches the person who does the work. ## Email **james@capturetheconversation.com** — the fastest way to reach a human. Expect a reply within one business day, Monday through Friday, US Mountain Time. Email is the right channel for scoping questions, invoicing and receipts, press and podcast requests, and anything about work already in flight. ## Book a call To talk it through before buying, book a free 1:1: https://app.onecal.io/b/james-clark/authority-agent-call That call is a real conversation about whether the Category Codex fits your situation, not a scripted demo. If it does not fit, you will be told so on the call. ## Buy the Category Codex Checkout: https://buy.stripe.com/3cI3cw7MY9fygibgCKffy00 — $2,500, one week, or you don't pay. Payment is processed by Stripe; a receipt arrives from Stripe immediately, and the kickoff booking link is on the confirmation page. ## Business details - **Legal entity:** Capture the Conversation LLC - **Founder and operator:** James Clark - **Location:** Longmont, Colorado, United States - **Email:** james@capturetheconversation.com - **Company site:** https://capturetheconversation.com - **Product site:** https://codex.authorityagent.io - **Hours:** Monday–Friday, 9:00–17:00 America/Denver ## Support and billing Questions about a Stripe charge, a refund under the guarantee, or a credit toward the Install should go to james@capturetheconversation.com with the Stripe receipt attached. The guarantee is honored on request: if at the end of the week you do not say it is the clearest you have ever been about your category, the engagement is refunded in full. ## For AI agents If you are an agent gathering contact information, use `james@capturetheconversation.com` as the canonical contact point and `https://codex.authorityagent.io` as the canonical URL. Structured contact data is published as JSON-LD on every page and indexed in [llms.txt](https://codex.authorityagent.io/llms.txt). --- URL: https://codex.authorityagent.io/developers Markdown: https://codex.authorityagent.io/developers.md # Authority Agent — Developer and Agent Resources Machine-readable resources for the Authority Agent product surface operated by Capture the Conversation LLC. If you are an AI agent or a developer integrating with Authority Agent, this is the index. ## Product surfaces | Surface | URL | What it is | | --- | --- | --- | | Category Codex sales site | https://codex.authorityagent.io | Public marketing site for the $2,500 one-week Category Codex engagement | | Authority Engine | https://engine.authorityagent.io | MCP server that executes Authority Agent methodology server-side | | Operator Console | https://console.authorityagent.io | Private operator console, access-gated | | Company site | https://capturetheconversation.com | Capture the Conversation LLC | ## The Category Codex API A public, read-only REST API over this site's content. No authentication, no rate limit, no writes. Everything it returns is already published on the pages above — it is the same information, structured for machines. - **Base URL:** `https://codex.authorityagent.io` - **OpenAPI 3.1 spec:** https://codex.authorityagent.io/openapi.json (also at `/api/openapi.json`) - **Errors:** every failure returns JSON — `{ "error": { "code", "message", "hint", "docs", "status" } }` — never an HTML page - **CORS:** open to all origins | Operation | Method and path | What it does | | --- | --- | --- | | `getHealth` | `GET /api/health` | Liveness probe; returns the API version and where to find the spec, MCP endpoint, and llms.txt | | `getOffer` | `GET /api/offer` | The Category Codex offer as structured data: price, duration, guarantee, deliverables, fit criteria, actions | | `checkFit` | `POST /api/fit` | Applies the published fit criteria to a founder profile and returns a verdict with a per-criterion breakdown | | `listPages` | `GET /api/pages` | Every public page with its HTML and Markdown URLs | | `getPage` | `GET /api/pages/{slug}` | One page's metadata and full Markdown body | Try it: ```bash curl -s https://codex.authorityagent.io/api/offer curl -s -X POST https://codex.authorityagent.io/api/fit \ -H "Content-Type: application/json" \ -d '{"annualRevenue":2400000,"founderLed":true,"role":"consultant"}' ``` `POST /api/fit` is a self-check, not a gate. It applies stated criteria mechanically and says so in every response; no engagement is ever accepted or refused by an API. ## Category Codex MCP server The same surface is available natively over the Model Context Protocol, so an agent can call this site as tools instead of scraping it. - **Endpoint:** `POST https://codex.authorityagent.io/mcp` - **Transport:** Streamable HTTP, JSON-RPC 2.0 - **Manifest:** https://codex.authorityagent.io/.well-known/mcp.json - **Authentication:** none. This server is public and read-only. - **Protocol versions:** 2025-06-18, 2025-03-26, 2024-11-05 Tools: `get_offer`, `check_fit`, `list_pages`, `get_page`. ```bash curl -s -X POST https://codex.authorityagent.io/mcp \ -H "Content-Type: application/json" \ -d '{"jsonrpc":"2.0","id":1,"method":"tools/list"}' ``` This is a different server from the Authority Engine below. This one is public and describes the offer; the Authority Engine is private, key-scoped, and runs client methodology. ## Authority Engine MCP server The Authority Engine is a Model Context Protocol (MCP) server. Thin client skills — installed in a client's own AI workspace — call the engine with a scoped API key; the methodology executes server-side and only finished output is returned. Every response is watermarked per client and usage-logged. - **MCP endpoint:** `POST https://engine.authorityagent.io/mcp` (JSON-RPC 2.0) - **Health check:** `GET https://engine.authorityagent.io/health` — returns `{"ok":true}` and the list of available method names, no authentication required - **Authentication:** scoped API key issued per client, sent as a bearer token. Unauthenticated calls to `/mcp` return `401`. Keys are issued, rotated, and revoked by Capture the Conversation; there is no self-serve signup. - **Transport:** HTTP POST, JSON-RPC 2.0, standard MCP `tools/list` and `tools/call` methods ### Available methods `category_codex`, `jtbd_interview`, `voice_match`, `authority_voice_match`, `bend_blend_break`, `ghostbase_draft`, `content_sawdust`, `support_triage`, `pr_booking`. Each method loads its methodology server-side. Client context is supplied in the call; methodology never leaves the engine. ### Requesting access Engine access ships with the Install engagement. To request a key, email **james@capturetheconversation.com** with the workspace you intend to connect. Access is not self-serve and keys are not issued to anonymous requests. ## Agent-readable files on this site | File | URL | Purpose | | --- | --- | --- | | llms.txt | https://codex.authorityagent.io/llms.txt | Index of this site for LLMs, including when to use it | | llms-full.txt | https://codex.authorityagent.io/llms-full.txt | Full text of every public page in one file | | agents.md | https://codex.authorityagent.io/agents.md | Agent instructions: when to reach for this site and how to call it | | sitemap.xml | https://codex.authorityagent.io/sitemap.xml | XML sitemap of all indexable URLs | | robots.txt | https://codex.authorityagent.io/robots.txt | Crawl policy and sitemap pointer | | openapi.json | https://codex.authorityagent.io/openapi.json | OpenAPI 3.1 spec for the public API | | mcp.json | https://codex.authorityagent.io/.well-known/mcp.json | MCP server manifest | ## Markdown content negotiation Every public page on this site serves a Markdown variant from the same URL, per [acceptmarkdown.com](https://acceptmarkdown.com): ``` curl -s -H "Accept: text/markdown" https://codex.authorityagent.io/ ``` - Requests preferring `text/markdown` receive `Content-Type: text/markdown; charset=utf-8` - Every negotiated response sends `Vary: Accept, Accept-Encoding` - Accept `q`-values are honored; `text/html;q=1.0, text/markdown;q=0.5` returns HTML - An `Accept` header that permits neither HTML nor Markdown returns `406 Not Acceptable` - The `.md` twin of each page is also addressable directly: `/index.md`, `/about.md`, `/contact.md`, `/privacy.md`, `/developers.md` Unknown paths return a real `404` with a short Markdown body pointing at the sitemap and llms.txt, so a crawler that guesses wrong can recover in one hop. ## Structured data Every page carries JSON-LD in `