# Carter for ghostwriters: your client won't book another call, so send them a link Carter is an interview your client takes on their own time, from a link you send. It doesn't read a script. It listens to each answer, pushes where the answer is soft, moves on where there's nothing there, and keeps going until it has a defensible category for their business. The same day they finish, you get the full Category Codex: their category, their point of view, their language. You write from that instead of from thin notes. **Ghostwriter offer:** confirmed ghostwriters get their first Category Codex free, run on their own ghostwriting business. After that, every client Codex is $500 (founders pay $2,500), with no cap. White-label: your client never sees Capture the Conversation branding. Get confirmed and claim the free Codex: https://app.onecal.io/b/james-clark/authority-agent-call or email james@capturetheconversation.com. ## The real problem You get one Zoom with a busy founder. They talk about the market, a few wins, a pet peeve. Then they disappear into their calendar and you invent the rest. The notes are thin, so the draft is generic. The draft is only as sharp as what you got out of the client. ## How it works 1. **Run Carter on your own business, free.** A short call with James confirms you're a working ghostwriter. Then you take the Carter interview about your own ghostwriting business and get your full Category Codex at no cost. 2. **Send your client a Carter link.** Order a client Codex for $500. They land on Carter and the interview starts. No Capture the Conversation branding, no pitch, no sign-up. 3. **They answer on their own time.** About 45 minutes, whenever suits them. No calendar invite. Send links to the rest of the leadership team too, if you want more than one voice. 4. **The full Category Codex comes to you,** the same day they finish. Not a transcript pile: a finished position for the book, LinkedIn, site, and sales story. 5. **You write.** You stay the writer; Carter is the interview. ## Your client never meets me Your client clicks a link, sees Carter, and starts talking. There's no second vendor in the relationship. The Codex comes to you, and you decide how it reaches your client. What you charge your client for it is your business. ## What you get The same deliverables a founder pays $2,500 for, with nothing held back at the $500 rate: - **The Category Codex:** the category your client can own, their point of view, what they stand against, and the language that makes it theirs - **The Voice Print:** a paste-in prompt so any AI you draft with starts in your client's voice - **The Category Gap analysis:** where your client's current words contradict their own position, and what to fix first ## The price Your first Codex is free, run on your own business. Every client Codex after that is $500. I charge founders $2,500, so that's $2,000 off every time: not a launch promo and not a first-order discount. One rate, as many times as you want. ## Why it works Carter was trained by a Category Design expert. It analyzes every answer as it comes in, decides what still has to be true before there's a complete Category Codex, and steers there. Soft answers get reinforced. Empty ones are not forced; the interview moves on. One interview is an anecdote. Several are a position. When the founder alone isn't enough, send the same link to their leadership team or a handful of their customers, and Carter synthesizes across all of them. ## When Carter is the hire - Client is a founder or executive who will not sit for a research project - You need deeper material than one Zoom before you draft - The work is thought leadership, a book, a site, or a sales story that needs a sharp point of view - You want category-grade interviews without becoming the researcher ## When something else is the hire - Client needs ongoing product, UX, or customer research ops (Perspective-class tools) - You only need a quick testimonial clip, not a point of view - The brief is already locked and the job is copy polish **Carter turns leadership interviews into a defensible category for writing. Perspective-class tools run ongoing product research. Adjacent jobs, not the same shelf.** ## FAQ ### What's the free Codex? Once you're confirmed, you run the Carter interview on your own ghostwriting business and get the full Category Codex, Voice Print, and Category Gap analysis for it. No charge. It's the fastest way to see what your clients will go through and what you'll get back. ### How do I get confirmed? Book a short call with James or email him. He confirms you're a working ghostwriter or ghostwriting shop, sends your free interview link, and from then on every client Codex is $500. ### Will my client see your brand? No. Your client gets a link, lands on Carter, and the interview starts. No Capture the Conversation branding, no pitch. The Codex comes to you, and you decide what your client sees. ### Is there a limit on how many times I can use it? No. $500 per Codex, as many clients as you want, for as long as you're writing. ### Do I need to know category design? No. You need better ideas from the client. Carter was trained by a Category Design expert so the output is a defensible category (a Category Codex) you can write from, even if you never use those words with your client. ### Is this just a list of AI questions? No. Carter aims at a complete Category Codex and adjusts the path from what your client actually said: it strengthens weak answers, skips empty ones, and keeps going until there's enough to write a position, not a pile of half-answers. ### Does my client have to schedule anything? No. Carter is a link. Your client answers on their own time, in about 45 minutes. ### Can I send it to the leadership team or my client's customers? Yes, when the founder's voice alone isn't enough. Same link pattern, and Carter synthesizes across the interviews. ### What do I actually deliver to my client? Your writing, built on sharper source material: their own interview plus a category they can stand on. Hand them the Codex too if you want. That's your call.